About Us

 I was always fascinated by soap. As a child growing up in the Bronx, NY, I didn’t have many soap options, but I was still fascinated with making soap pretty. My holiday gift to my first grade teacher was an ordinary bar of soap on which I pinned a homemade pompom. The obsession with soap remains. It wasn’t until a good friend shared with me that she had started making soap herself that I was finally inspired to give it a try. And once I did, there was no turning back.

As a professor with a PhD in psychology, I am accustomed to using research in my work experience. This serves me well as soap ingredients need a great deal of research too. One customer of mine confessed that she didn’t worry too much about what she put on her skin as she believed that it was not absorbed by her body. Unfortunately, research on breast cancer and the use of parabens in beauty products shows us otherwise. Vita Pulita products never contain parabens, as they never contain artificial fragrances or colors. They are products that I feel confident using and sharing with my family. In fact, Vita Pulita was born of necessity, when my pregnant daughter could not find a safe yet still luxurious body butter. I whipped up a combination of unrefined shea butter, unrefined cocoa butter, rice bran oil, and essential oil. I still sell that body butter, and it is a customer favorite.

Although I am not an artist, one of my favorite things about making soap is making it beautiful. Many of us assume that” beauty” and “natural” do not go together and quite frankly, there are some colors that simply cannot be made naturally in soap, such as a vibrant blue. However, natural soap can be just as lovely, especially when one dives into her creative side. Check out my White Wedding Soap, Carrot Orange Soap with Cocoa, Black Charcoal Facial Detox Soap, Cupcake Soap or Pink Sea Salt Bar and see what you think. All of the colors and scents in Vita Pulita Soaps are from natural and healthy sources, such as plant essential oils and ground up spices. If a color or scent cannot be made using this method, then it will not be made.

It wasn’t until recently that my father shared with me that his mother made soap in Italy from olive pomace left over from the farm. I was shocked, but not surprised. I was named for her after all (over the protests of my mother who did not care for the sound of “Anna Maria”), as I was born on the anniversary of her death. And I chose to name my company Vita Pulita, which means “clean life” in Italian, although I don’t speak Italian myself. Perhaps the founder of analytical psychology, Carl Jung, would say that my need to “soap” is part of my family collective unconscious, inherent in me. It certainly feels that way at times.